Relish Creative founder, Brian Button got his start pushing a broom. At the age of 14, in the sweltering summer months in Northern California, from 5am to 5pm, he pushed a broom across a dusty shop floor. His dad called it work ethic. Brian called it many things, none of which would be appropriate to repeat here.
That same year, and every year since, commercials during the Big Game were his favorite part (back when FedEx and Pepsi ruled them all). This was baffling to his dad but inspiring to Brian. “You can make money by coming up with ideas??” was the cliche lightbulb moment that would influence the rest of his life.
After stints at the Art Institute of CA (San Diego) and Miami Ad School (SF), he swapped the broom for a keyboard where he was a creative director on brands like Armor All, Clorox, eBay, Google, Taco Bell, and YouTube at agencies like AKQA, DDB, and Digitas.
From there he went client-side at companies like Lyft, DoorDash, and Instacart where he got to influence, shape, and scale each of those brands. Looking back, that was the work he relished most: working alongside founders, entrepreneurs, CMOs, marketers, and creatives to build a brand. It was those experiences that inspired Brian to found Relish Creative, where he consults and advises on all things creative, brand, and marketing.
Be tough on the work but kind to the people
We believe in challenging the work to get the best output possible. But it’s important to uplift and support each other during the process. Great work doesn’t need to come at the expense of anyone.
Our principles
Lead with curiosity
We believe the best ideas start with questions, our favorite being, “what if..?” We like to pursue the unexpected because we are insatiably curious. We ask lots of questions and we question everything.
Stay close to the business
We believe everything impacts a business’s bottom line. If it’s important to you, it’s important to us. We understand you need tangible outcomes and we’re here to help you hit your goals.
Relish the process
We believe no one will enjoy experiencing the work if we don’t enjoy creating the work. So we bring optimism and energy to every interaction, start to finish.
Put the audience first
We believe people don’t want features, they want solutions to their problems. So we put a consumer lens on everything, ensuring that whatever work we’re doing will resonate with your audience.
Relentlessly collaborative
We believe if we’re in it together, there’s no outcome we cannot achieve. We put in the work, just as you do, to ensure we achieve the desired outcome together.