Brand Platform - When it came time to feed the marketing funnel with consistent and strategic content, we identified the need for a brand platform. One that could ground the work, no matter who created it. This version focuses mostly on my efforts, which were mainly voice and tone. CONTRIBUTIONS: Brand strategy / Creative Direction / Voice and Tone
Creative Toolkit - Once we identified our platform (Add life to cart) it was time to get everyone on the same page, literally. We created a toolkit to help ensure that no matter who was creating the work (internal studio, external agency, freelance creatives), it would all be consistent. CONTRIBUTIONS: Brand strategy / Creative Direction / Copywriting