DoorDash Brand Guidelines - When I joined DoorDash, the company had been around for years but the brand was just getting started. After months of iterating and collaborating, these guidelines quickly became the standard on how to bring the DoorDash brand to life. CONTRIBUTIONS: Brand Strategy / Creative Direction / Copywriting
Dasher Brand Guidelines - Once we defined the DoorDash brand, we set our sights on a critical pillar of business - The Dasher Community. We drafted off our success from the main brand and slightly altered our approach based on the nuances of such an important audience. CONTRIBUTIONS: Brand Strategy / Creative Direction / Copywriting
Main Street Strong - We created the Main Street Strong initiative, an effort to support and highlight small businesses on the DoorDash platform. These are some of the stories we captured. CONTRIBUTIONS: Branded Content / Brand Strategy / Copywriting
A Dash in Every State - Only a few weeks into my gig at DoorDash I was introduced to Mike, a Dasher who wanted to complete a Dash in every state and asked if the company could support. So we threw a production crew together and documented his epic, nationwide journey. CONTRIBUTIONS: Branded Content / Content Strategy / Creative Direction