Lyft Brand Guidelines 1.0 - After building the brand for about a year, it was time to document the learnings in a way that reflected the company at that time: bold, adventurous, and mischievous. CONTRIBUTIONS: Creative Direction / Brand Strategy / Voice and Tone
Lyft Brand Guidelines 2.0 - An elevated approach to documenting a matured brand at scale. CONTRIBUTIONS: Copywriting / Brand Strategy / Voice and Tone
Undercover Lyft - Lyft's first episodic branded content series featuring celebrities, athletes, and pop stars. At the time, this was Lyft's most successful creative effort based on earned media. CONTRIBUTIONS: Branded Content / Creative Direction / Film Director
Lyft Goes Public - After years of shaping and defining the brand, it was time to take the company public. Our team led the on-the-ground experience where our founders would ring the bell. We took a used car dealership and gave visitors a peek into the future of transportation. CONTRIBUTIONS: Creative Direction / Content Strategy / Copywriting
Driver Appreciation - Lyft is nothing without its driver community, so we wanted to show our appreciation in ways that were as unique and special as the drivers themselves.
CONTRIBUTIONS: Branded Content / Creative Direction / Copywriting
Future of Cities - Lyft believes cities should be built around people, not cars. So we took a look at where we started, where we got it wrong, and how we could change it in the future. CONTRIBUTIONS: Branded Content / Brand Strategy / Creative Direction